Meet The Team

Sifiso Falala

Sifiso Falala

Sifiso is the CEO of Plus 94 Research and a renowned researcher with an MSc in Demography. He has more than 25 years of experience in the market research field. He is a member of a number of business and industry associations and has held the chairman's position at the South African Market Research Association (SAMRA). Sifiso is the secretary general of the Research Industry Transformation Action Group. He is a member of the PAMRO working group and was appointed as its vice-president in August 2015.

He is also a member of the European Society for Market Research, a founding member of Accentuated Learning SA and continues to work with various communities through his philanthropy work.

Thapelo Hoguane

Thapelo Hoguane

Thapelo is the compliance manager at Plus 94 Research where he is responsible for the company's Corporate Social Investment (CSI) programmes. Through this role, Thapelo has over time developed a great interest for youth and community development. He is one of the founding Directors of Accentuated Learning SA.

Oscar Tshifure

Oscar Tshifure

Oscar Tshifure is a seasoned government relations, public relations and reputations management specialist. Oscar serves as a founding member and director at the South African Reading Foundation (SARF), trading as Read A Book SA and is a member of the Academic Advisory Committee for the Department of Integrated Communication at the Tshwane University of Technology.